Learn to Sell Your Art and Create Your Brand

As an artist, your job doesn’t simply end with producing a great work of art. That’s actually where your work starts. It is one thing if you are pursuing art just to gratify your creative bent, but it is a different matter when you are pursuing art to carve a highly successful …..... (Read More)

8 Express Hints When Writing an Art Press Release

1. Always format, write and place the most important information first and then with each additional paragraph in the body of the press release add information that is less important than the paragraph above it.
2. Your title should be an indication..... (Read More)

Inforgraphic: Vincent Van Gogh’s Fame

How PR Took the Art World

“That was covered on Perez Hilton,” PR agent Michelle Finocchi announced proudly to The Observer. She wasn’t talking about a Kim Kardashian marriage breakup or wardrobe mishap but was instead referring to an artwork, Lindsay Lohan, a short film by artist Richard Phillips, which debuted last June on the Gagosian Gallery YouTube channel and at the Venice Biennale, before (Read More)